Chapter 3 — Destiny PPT version

“If the senior level really uses it every day, it will not be allowed to be hidden there.”Phuong Hao's face stiffened.“Do you know why this function is placed in the toolbox?”“Know.”I opened another page.“Because the home page was filled with operations positions.”The CFO suddenly opened his mouth. “Operations positions bring revenue.”I looked at him.“Short-term revenue.”He asked: “What about long-term?”“Long-term people Use it and throw it away.” The meeting room was quiet again. Co Thua Nghien's fingers were placed on the table, not moving. I don't know what you're thinking. When this person doesn't talk it's very scary. Like a judgment machine with no alarms. Phuong Hao said coldly: "What you say is very gentle. Cut operating positions, who will compensate for revenue losses?" I opened my mouth. This time I couldn't answer immediately. Because this problem is not an interface problem. It's money. The thing called money is harder than logic. Harder than PPT. Harder than my life. Phuong Hao seized the opportunity. "So you just stand from the user's perspective and say a few pleasant words. The product is not an essay, business is not a wish." Manh Vi looked at me. Those eyes were a bit impatient. I know. I'm about to lose. Although this is not a competition. But the atmosphere had turned into a large public execution scene. Phuong Hao continued. "Cut pop-ups, cut operations, cut tasks. Of course you feel relieved. Because you don't need to be responsible for revenue." He leaned back in his chair. "Student mindset." These four words fell like a basin of cold water. My face was hot. Not out of anger. But out of shame. I've never really worked. I'm really just a graduate student. I really don't have the right to sit here and teach others how to run a company. My hand slipped from the mouse. I want to say sorry. But Co Thua Nghien suddenly asked: "On Nhien, do you have a plan?" I raised my head. "What?" "Not an idea." He said, "It's a plan." Phuong Hao frowned. "General Manager Co." Co Thua Nghien raised his hand, interrupting him. "You said just now, long-term users will leave." He looked at me. "So do you have a way to keep short-term revenue from dying and long-term users to stay?" My mind went blank for a second. Then remember the last page of the PPT. I originally didn't intend to make that page. It was 3:30 in the morning, I really couldn't sleep, so I pulled out a model. Very rough. Very simple. Even a little crazy. I swallowed my saliva. "Yes." Phuong Hao smiled. "Do you really still have it?" I opened the last page. The title appears. "Stop Selling Advertisements, Sell Regret Medicine" Co Thua Nghien narrowed his eyes. "Continue." If you said it a few pages ago, you would be scolding people. So the last page is just going crazy. I'm very clear. Because last night after finishing it, I looked at the computer and said one sentence: On Nhien, do you want to go to sleep? But now, sleep cannot save me. Only going crazy can save you. I opened the model. "Tinh Lam's current way of making money is mainly based on membership, advertising, and collaborative activities." The CFO nodded. "Continue." "The problem is that you guys sell tools, but use content platform methods to make money." "Users don't come here to hang out." "It's to forget work less, procrastinate less, and be less depressed." Manh Vi said in a low voice: "This way of saying less depressed is quite accurate." Phuong Hao glanced at her unhappily. She kept her mouth shut. I continued. “So don't sell advertising positions.” “Sell key moments.” Co Thua Nghien asked: “What key moments?” I turn to the user scenario. “For example, a user hasn't completed a resume editing task for three days in a row.” “The system doesn't turn on memberships.” “Don't push course ads either.” “Put a twenty-minute resume emergency package.” Account manager

sit up straight. I switched to another page. "For example, a user sets a reminder to pay the fee, but keeps postponing it twice." "The system can push one-touch housekeeping service." "For example, a user sets a birthday reminder, but a day later still hasn't prepared a gift." "Push a gift list and inner-city delivery." Phuong Hao frowned. "Isn't that still selling things?" "Yes." I looked at him. "But it's not bothering the user when he doesn't need it." "It's helping the user." defend them when they are about to encounter trouble.” In the meeting room, no one said anything. I hear my heartbeat. Every sound every word. Very heavy. Co Thua Nghien asked: "What does regret medicine mean?" "It is before users can regret, give them a choice of salvation." I paused for a moment. "You should not ask users if they want to buy a membership." "You should ask them, do they want to solve the problem at nine o'clock tomorrow morning first." The financial director's pen began to move. Very fast. Phuong Hao's face was ugly, but he did not immediately refute. Co Thua Nghien stared at the screen. “Estimated conversion rate?” I was stunned. “Huh?” “You made the model, you can't help but calculate.” I bowed my head. “Calculated.” “Say.”