Chapter 1 — Fired in the middle of a livestream, a year later I made the whole company go bankrupt

Bring in 80,000,000 yuan in sales and still get fired? I immediately advised 5,000,000 people to cancel their orders right on the livestream. I was livestreaming the biggest annual event of the year for the brand when I suddenly received a call from the human resources department informing me that I was fired. I put down the bottle of essence I was holding in my hand, raised my head and looked straight into the lens.

"Sorry everyone, the company just announced my dismissal. Today's livestream... please end here."

"Co Niem So, you are on the list of personnel streamlining. Immediately hand over your account."

Human Resources Manager Luu's cold voice rang through the headset. Right now, I am sitting in livestream room No. 1 of Tinh Dieu Media, in charge of the exclusive annual broadcast for the international cosmetics brand Khau Thi Dai. Backstage monitors showed 5,200,000 people watching live. GMV has exceeded 80,000,000 yuan. It only takes twenty more minutes to reach the milestone of 100,000,000 yuan that the company has committed to the brand. I was stunned for exactly a second. Then, I put down the 1,200 yuan bottle of essence in my hand, raised my head and looked straight into the lens. Without continuing to introduce the product's uses, I calmly spoke.

"Everyone, I'm sorry. I have an urgent matter to announce."

The comment box paused for a moment. More than 5,000,000 people were watching the screen, waiting for my next statement.

"The company just announced... I've been fired."

My voice was strangely calm.

"Therefore, today's livestream ends here. For those who have placed an order, please rest assured, the order will still be delivered normally. For those who have not yet placed an order..."

"Don't buy anymore."

"Save your money."

The entire livestream room immediately exploded. Comments poured in like a waterfall.

"What?"

"Don't go!"

"Is Tinh Dieu crazy?"

I reached out to turn off the livestream light in front of me. What no one expected was that the number of viewers in the upper right corner not only did not decrease, but also skyrocketed from 5,200,000 to 7,000,000. That was the moment Tinh Dieu Media achieved the highest number of traffic since its founding over the past four years. At the same time... It was also the last moment I was an employee of this company. Everything had to start twenty minutes ago. Khau Thi Dai's annual livestream was prepared for three months. Susan Lee, General Manager of the brand's Asia-Pacific region, personally flew to Shanghai to supervise, now sitting in the control room next to the livestream room. This is the first time Khau Thi Dai opened an exclusive livestream on an online sales channel in the domestic market. Tinh Dieu Media was able to win this opportunity because of just one person. During the contract signing ceremony, Susan Lee said clearly:

"The person we trust is Ms. Co Niem So's professional abilities, not your company."

At that time, operations director Tran Trac sat opposite, smiling until his face was full of wrinkles, nodding three times in succession.

"That's right, that's right, that's right."

At eight o'clock in the evening, the livestream started on time. That day my performance was extremely good. Just three minutes after the broadcast, sales exceeded 1,000,000 yuan. Ten minutes later, the number of online viewers reached 3,000,000. Products are introduced one after another, perfect pacing, coherent narration, natural transitions. Vase frame The essay is filled with lines:

"Miss Niem is truly the top of the top!"

"Just buy from Ms. Niem and you won't be afraid of getting bad products."

The backstage crew ran until they didn't touch the ground. Khau Thi Dai's warehouse had to be replenished three times in a row. Everything works perfectly. Until a voice rang out in my headphones that didn't belong to the program director.

"Co Niem So, I'm head of human resources department Liu."

I thought I heard wrong. The hand movements still did not stop. I just unpacked the next product, smiling and telling the audience:

"This is the company's most famous cream line. I've been using it for two years..."

At that moment, a cold voice interrupted.

"Considering that recently you have seriously violated company regulations many times, arbitrarily contacted brand partners, causing harm to the company's interests. We officially announce the termination of your labor contract. After the livestream ends, immediately hand over your account and all related documents."

My hand stopped in mid-air. The lid of the cream jar has not yet been opened. Violating company regulations? Arbitrary contact with brands? Three days ago, I just went to have a business meal with Susan Lee of Khau Thi Dai to agree on the final details for the livestream. It was Tran Trac who personally told me to go. His original words at that time were:

"You should go receive customers for a bit. The brand only accepts you."

But now... That became an excuse to fire me? Immediately after that, the headset heard Tran Trac's voice again.

"Niem So, calm down. Just finish tonight's livestream first. This is your last professional responsibility."

"After this session, we will part ways peacefully. I will write you a letter of introduction."

Professional responsibility. Farewell in peace. Letter of introduction. I have worked at Tinh Dieu Media for four years. From scratch, I personally built a livestream team. From a daily revenue of only 30,000 yuan, gradually bringing the company to a revenue of 200,000,000 yuan per month. Seventy percent of the company's brand resources come from my own relationships. Three hundred and sixty-five days out of the year, three hundred days I live in the livestream room. To the point of never being able to attend a parent-teacher meeting for my daughter. But now... They want me to "be professionally responsible", sell the last livestream and get out of the company. Based on what? Suddenly I remembered what happened a month ago. Tran Trac recruited a new female streamer named Tham Kha. It's written very nicely in the file.

"Three years of livestream sales experience, more than 5,000,000 followers worldwide."

But in reality, she livestreamed two sessions. Return rate up to 78%. The highest number of viewers has never exceeded 20,000. But Tham Kha has an advantage that no one else has. She is the niece of Deputy General Director Phuong. Phuong Chinh Vien. Deputy General Director of Tinh Dieu Media is also the person who actually holds power in the company. Since Tham Kha arrived. I started being excluded from product selection meetings. The sales script document that I worked hard to build was asked to "share with the whole team". Even my two livestream assistants were transferred to support her. A week ago, I saw Tham Kha copying the list with my own eyes contacts of brand partners accumulated by me. I immediately stopped it. The next day, Tran Trac called me into his office.