Chapter 15
Chapter 15 — On the day of divorce, I applied to quit my job
Do Minh Vien immediately shared this data with the senior leadership group of Tinh Than Culture Group. That afternoon, I received an email from the Brand Center of the Spiritual Culture Group headquarters. It was not sent by Du Mingyuan's East China region. But the Beijing headquarters sent it directly.
"Dear Ms. Lam Chieu: In view of the outstanding achievements that Chieu Bach company has achieved in the creative cultural brand incubation project in the East China region, the Group's Brand Center respectfully invites you to participate in the next phase of the National Brand Strategy Planning Conference. Time: 15th of next month. Location: Beijing. Please respond to confirm attendance."
National brand strategic planning conference. That means that Chieu Bach will most likely go from being a regional cooperation unit in East China... to becoming a national cooperation partner of Tinh Than Cultural Group. Completely different scale. I was about to reply to the confirmation email when my phone rang. It's Luc Dich.
"Congratulations. I heard Do Minh Vien say, Thap Quang's data is very good."
"Thank you. Back then, if you chose the right direction and had the correct positioning, then the deployment would be smooth."
"Stop being modest."
He laughed.
"After I'm busy this time, I'll invite you to dinner. Like we don't talk about work."
I paused a bit. Hanging up the phone, I realized I had agreed too quickly. So fast... Not like me. That matter is for later. I replied to the email from Beijing, confirming my attendance. At that moment, Phuong Du rushed in, holding the phone screen close to my face: "Quickly see!"
"Co Thi's internal news... Tran Nhuoc has been dismissed."
"Co Hanh's new assistant is Tran Nhuoc. He has been on the job for less than four months. Today he was transferred to the Administration Department."
I took her phone. That's a screenshot of a Moments post from a classmate of Phuong Du who works in Co Thi's planning department.
"Personnel transfer Co Thi: Assistant General Director Tran Nhuoc was transferred to the Administrative Management Department, the position of Assistant General Director is temporarily vacant."
Temporarily left blank. A position I held for six years. Change to another person. Just four months and I couldn't stand it. Phuong Du clapped his hands vigorously: "Are you happy? This is called retribution. Back then he thought everyone did the same thing, now you know?"
"It doesn't concern me anymore."
"You're just good at speaking loudly. Don't you feel satisfied in your heart?"
I thought for a moment and honestly replied: "A little. But not much." Yes, a little bit. Not because my worth was finally proven. It's because... Until today, Co Hanh has never truly seen the efforts of others. In less than four months, the new assistant was appointed. Has he ever thought... The problem isn't the assistant. But is it within yourself? That's no longer something I need to worry about anymore. The brand strategy planning conference in Beijing lasted all day. The attendees were all regional leaders and core partners under Tinh Than Cultural Group. I was the only person attending as an outside consultant. The content of the meeting was extremely in-depth: brand matrix layout for the next three years, differentiation strategy of each region, and combination plans. between online and offline. I had forty minutes to present the topic, introducing the strategic framework of twelve brands in the East China region and implementation data for the first three months. After the report ended, the General Director of the Brand Center of Tinh Than Cultural Group stood up and said:
"This is the most methodical creative cultural brand operation system I have ever seen in the East China region."
After the meeting, three people in charge of the regions came to exchange business cards with me, asking if this set of methods could be applied to their regions. I replied: "Maybe, but right now my team size is limited and needs to be scheduled." One of them said: "Then quickly recruit more people, our budget cannot wait too long." The plane landed, and by the time I got home it was already nine o'clock in the evening. I plopped down on the sofa, the pot of tiger tongue on the windowsill still stood there quietly, the leaves were much greener than three months ago. The phone continuously shows message notifications. Do Minh Vien: "Headquarters appreciates you. Congratulations." Phuong Du: "Are you back yet? How are you?" Luc Dich: "I heard that the meeting went very smoothly?" I answer each person in turn. The last message was a missed call from an unknown number. I didn't call back. Five minutes later, a text message was sent.
"Lin Chieu, I'm Tham Van. Hanh Hanh won't let me continue to bother you, but there's something I must tell you. Next week is Co Thi's annual party, invitations have been sent to partner businesses. As Tinh Than's partner, there's a high possibility that you will also receive an invitation. I'll give you a heads-up... During the party, Hanh Hanh will announce something. Please prepare yourself mentally."