Chapter 6 — Unforgettable Taste

Thirty-four year old man, wearing a dark gray shirt, the sleeves rolled up twice, without any cumbersome accessories. Clean appearance, calm temperament. Completely different from Luc Chinh's style of always having to label "elite" on his body.

“Do you eat fish?”

“So let's start, eat and talk.”

Co Dien did not pull out the presentation file, did not open the computer, and did not even take out his business card. He picked up his chopsticks and picked up a piece of fish meat.

"Let's talk about my opinion first. Niem Chi Vi's current valuation of 800 million yuan is a bit low, the actual value is between 1.2 and 1.5 billion yuan. There are three reasons..."

He clearly lists one, two, three, citing data as easily as a finger, the logical chain is extremely tight. To Niem finished listening and put down his chopsticks.

“General Gu, you understand us more deeply than I thought.”

“I have been following this brand for two years.”

"Um. Starting with your hundredth store."

To Niem raised his eyebrows.

"Last year's Round B I wanted to enter, but I was a step behind. This time I don't want to miss out again."

“I haven't officially started Round C yet.”

“I know. But I have a plan.”

He took out a napkin from his pocket, picked up To Niem's fountain pen from the table, wrote three lines on the paper, then pushed it over. To Niem lowered her head to look — Valuation before investment: 1.5 billion yuan Amount of capital raised: 300 million yuan Proportion of shares held by Hoa Thanh: 16% She looked for ten seconds, then raised her head.

“Boss, your valuation is even higher than the one I set myself.”

“Because you underestimated yourself.”

To Niem looked at him. Co Dien looked back at her, his expression serious.

"General Su, you used five years to turn a small bakery into 1,200 stores. The customer return rate is top in the industry, and the supply chain efficiency is in the top three. Your model is not only worth 800 million yuan."

“You investigated me?”

“Not just investigating the company, but also investigating the people.”

To Niem leaned back in his chair and picked up a cup of tea.

“So you probably know that I just got divorced recently.”

“I know. But that has nothing to do with business.”

To Niem burst out laughing. For the first time in three years, someone saw her as an independent and complete individual.

“I will bring this plan back to see, within a week I will give you the answer.”

After eating, when I went out, the Hangzhou night wind was very cold. Co Dien stood in front of the restaurant, calling for a hired driver.

"How do you get back, Mr. Su? Shall I take you home?"

“No need, I'll walk, I'll be there in ten minutes.”

"Then I'll walk with you. When you drive, tell him to follow."

To Niem glanced at him and did not refuse. The two leisurely walked along the small alley. The streetlights stretched their shadows very long.

“How long has Mr. Gu been an investor?”

“Ten years.”

“Which project have you invested in that had the heaviest loss?”

“A high-end restaurant project.”

“Why is there a loss?”

“The founder is dishonest. The product is good, but the people are not.”

To Niem turned to look at him.

“So how do you judge whether a person is good or bad?”

"Look at the details. For example, the restaurant you chose tonight."

“What should I say?”

"The average restaurant is eighty yuan, proving that you don't need to use showy forms to create an advantage in the conversation. People like that, when doing business, it's not easy to go astray."

To Niem whispered smiled, this time the smile was a little deeper than before.

“General Gu, you know how to speak very well.”

"I only told the truth. The lie was so tiring, I couldn't remember it."

The two went downstairs to the apartment.

“Here we are.” To Niem stopped walking.

"Well. There's no need to rush the plan, just take your time and see."

“Good night, President To.”

"Good night."

She turned and walked upstairs. Coming to the corner on the third floor, she turned back and looked down. Co Dien still stood still, as if waiting for her room's light to turn on. Two minutes later, her room light turned on. Downstairs, Co Dien nodded and turned around to get into the hired driver's car. The moment the car window closed, he smiled slightly. A very light smile... so light that it almost disappeared. Finally, Luc Chinh also found the brand valuation report online. Annual rankings of a trade magazine:

“Top 50 new consumer goods brands with the highest value in 2024.”

Niem Chi Vi ranked 17th. Valuation: 800 million yuan. Founder: To Niem (S.N). Next to it is a brief introduction —