Chapter 10
Chapter 10 — After my engagement was canceled, I went to Shenzhen and lived the most brilliant version
"Handle very well. Being proactive is always ten times stronger than being passive."
Five minutes later, he texted again.
“Son Hai's marketing team would like to ask... can we officially announce the joint venture partnership now?”
I thought for a moment.
"Okay. A joint announcement will be issued this afternoon."
Just like that. The day "Niem Bach × Son Hai" officially announced the cooperation, the brand's application had sixty thousand new users. The number of people who pre-ordered the third batch of collaborative products even exceeded the total pre-orders of the first two batches combined. That night, I sat in front of the motel room window, watching the numbers continuously jump on the phone screen. Everything that happened in the past half year... Escaped to Shenzhen. Hidden away in a small company. Being seen through by Co Dien. Then he was forced to reveal his identity. It's all like a road where there's always something silently pushing me forward. I thought I was running away. But actually... I'm gradually getting to where I should have been a long time ago. The phone lights up. A WeChat message. It's Tran Duy.
“To Niem, are you Niem Bach?”
I looked at that message. I don't know when he became friends with me again. Or it could be a new account. Ten seconds later, there was another message.
"Four years? You hid it from me for four years?"
I opened the chat box. Type two words.
“Not relevant.”
Then drag it to the block list. One month after revealing my identity, my life completely changed. Invitations for cooperation poured in like snowflakes. Magazine interview. Collaborate with brands. Signing with platforms. The publisher invited me to create a collection of paintings... Just sorting through emails every day takes nearly an hour. I refuse ninety percent. Only keep three projects. One is an annual partnership with an international cosmetics brand. The second is to publish a collection of paintings. Third, continue to hold the position of long-term image director of "Son Hai". My annual income increased from two million yuan to five million yuan. I moved out of the village in the middle of the city and rented a two-bedroom, one-living room apartment in Nam Son, with a private office. South facing apartment. The light is very beautiful. Standing on the balcony, you can also see a corner of the sea in the distance. The day Chu Vi came to help me move house, she stood on the balcony and sighed.
“Six months ago I was in a dark room on the sixth floor, now I can see the ocean.”
“The house is rented.”
“Can't you let me admire you a little?”
I smiled softly. On the day of moving house, Co Dien also came. He said it was "convenient" and then helped me carry a box of books upstairs. After that, Chu Vi secretly sent me a private message.
“He likes you.”
"I've been thinking too much. It's just a business relationship."
"We're in a business relationship and still come over to help you move things on weekends?"
I don't answer. To be honest... It's not like I don't have any feelings at all. Co Dien is the type of person who rarely says unnecessary words. But every sentence he said... It was so fitting that it was hard for others to forget. He never asked about my past, never asked about Tran Duy, and never asked why I came to Shenzhen. What he cares about is what I'm doing now and where I want to go in the future. That respect makes people feel more comfortable than any sweet words. But me Don't want to start anything too early. It's only been half a year. I just learned how to stand on my own. At the end of December, the year-end report of “Son Hai” was published. After half a year of launch, total revenue reached twelve million yuan. Gross profit margin reached forty-two percent. The rate of customers returning to buy a second time is thirty-eight percent. For a new consumer brand, these numbers are impressive. During the year-end summary meeting, Co Dien said:
"Next year's goal is thirty million yuan. Expand the product line to ten groups. The team increased from eight people to twenty."
Then he looked towards me.
"The image department will be separated into a separate center. To Niem will hold the position of director. Recruit three more designers under her."
Trieu Minh was the first to clap. Half a year ago, he doubted whether one designer was enough. Now the most positive person.
"It should have been expanded a long time ago. We have exhausted Niem Bach's capacity to the point of being overloaded."
He called me "Niem Bach", not To Niem.