Chapter 10 — Took my mother to buy a gold bracelet, the whole family wanted me to pay 76,500 yuan

I absent-mindedly reached for my phone. The screen light is so bright it hurts my eyes. WeChat reports: 99+ messages. Private messages on Douyin: Missed calls: All are unknown numbers. I rubbed my aching temples. Open the message pinned at the top. It's from the local forum admin. There are also three consecutive exclamation marks attached to the back.

“Sisters!!!”

“The Market Management Authority has shared your post!!!”

I was stunned. The sleepiness hasn't gone away yet. Reflexively opened the forum. My article is still in the first place. A new comment appears below with a blue verification mark. This is the official account of the City Market Management Department. 【We have recorded the incident and immediately launched an investigation. Thank you for people's feedback and supervision. Consumer rights are absolutely not violated. We will strictly handle it according to the law.】 Response time: 02:47 am. The comments section below is absolutely exploding.

"Oh my god! The authorities are directly on the field!"

“This store is really dead!”

“You're such a great sister, you really got the entire management agency involved!”

“Even answering overtime at dawn, so responsible!”

I looked at that line for ten seconds. Completely awake. Open Douyin. The first video on the homepage is the official account of the Consumer Rights Protection Association. Video is pinned at the top of the page. It's the surveillance clip I posted yesterday. The description line reads: 【Typical example of consumer rights protection】 Forced consumption? Restricted physical freedom? Retain evidence + Report to police + Complain. Three steps to protect legal rights. Market management agencies have stepped in. We will always stand on the side of consumers. The comments below almost filled the screen.

“Strongly support protecting rights!”

“This song is truly a textbook!”

“Saved it, I'll do it in the future when I encounter something!”

Scroll down for a few more videos. The third video is from a financial blogger.

"Can one post destroy an entire brand? The entire communication crisis of XX gold shop."

I clicked to see. That person has been analyzing since my article started going viral. Until the media's slow response. Violations at the store. Finally, I also posted a photo of the stock price. Shares of the parent company of XX gold shop decreased: 4.7% in just one trading day. Below is the conclusion:

“If not handled well, local reputation will completely collapse.”

“A store can lose millions of yuan in revenue every month.”

“Brand value is at risk of evaporating more than 20%.”

Look at the red numbers plummeting. My mind was finally completely awake. There wasn't any sleepiness left. The phone vibrates again. Still a strange number. But this time in the city where the brand's headquarters is located. I picked up the phone. On the other end of the line, a woman's voice in her thirties was heard. Speak very fast. But still try to stay calm. The tiredness of someone who had just stayed up all night was evident in his voice.

“Hello, sister.”

“You are the girl involved in the incident at XX gold shop, right?”

“I'm Tran Le.”

“Corporate communications director.”

“Sorry to bother you at this hour…”

I didn't speak up. Just listen quietly to her next.

"Your post, last night the corporation had an emergency meeting all night."

“Regarding the incident that happened at the store yesterday, we would like to sincerely apologize to you and your aunt.”

“The store manager involved has been suspended immediately.”

“Tomorrow morning I will fly there directly to handle the case.”

"I wonder when it's convenient for you? We want to meet face to face to apologize and discuss compensation plans."

“Manager Vuong called me last night.”

I spoke up. His voice was still hoarse because he had just woken up. Director Tran paused for half a second.

“Manager Vuong is in charge of the area.”

“The way he handled it was inappropriate.”

“The corporation has already severely criticized it.”

“Currently, this matter is under my full responsibility.”

“So feel free to make your request.”

“We will definitely come up with a plan that makes you satisfied.”

“Can we meet in person?”

I leaned my head against the bed. Look at the sky in the distance gradually brightening. Calmly said:

“Director Tran.”

“Your store manager told me that yesterday.”

“You guys are a big brand.”

“Legal business.”

“Not afraid of testing.”

“Last night, your regional manager just opened his mouth and told me to delete the post first before talking.”

“Now the market regulator is involved.”

“Stock prices fall.”

“You guys just remembered about apologizing?”

The other end of the line was silent for a few seconds. When speaking again. Director Tran's voice softened a lot.